Scaling Your Business Beyond 7 Figures Requires Receiving Support From The Right People

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When it comes to scaling your business, you have to let go of control. Trying to do it all yourself and rely on your own efforts is only holding you back from limitless potential.

In this week's blog we cover:

• The need for outside perspective when scaling your business.

• The importance of outsourcing if you’re ready to scale.

• How financial consultants play a crucial role in helping you make strategic decisions.

• The interconnectedness of the core aspects of your business and why holistic support is essential for long-term growth.
  
  

It can’t stay the same forever

What got you here is not going to get you there. We are resilient, and in the beginning of your business, everything needs to be about you, but it can’t stay that way forever. A lot of times when we first start our business and get into scaling mode, we get to this point where all of our own ideas and efforts are not enough to get us to the next level. You are going to get to a point where you have to start looking for support, and that’s okay!

If you are the one who is always putting in the ideas and doing the work It's not going to get you to that next level because you're thinking too close to the business and you're making decisions based on the emotions of the business.

When you’re ready to turn up the heat a bit and start taking things up a notch, you seek outside perspective. We find that a lot of our clients and even just other business owners in general start looking for an outside perspective, insight, and support when they are ready to scale to the next level.

This outside perspective, insight, and support can come in a lot of forms from things like:

• A Mastermind

• A Coach

• A Financial Consultant

• A Marketing Strategist

• An Ops Specialist

There are so many different ways in business that as you are scaling, you need to start reaching out to different support systems and there are a ton of ways you can get that support!

You can't be an expert in everything

Have you ever heard the saying that goes, “A jack of all trades is a master of none”?

If you think that you're the only one who's ever going to have the answer for everything and that you can get all of the support you need from yourself, then you are going to hold yourself back from infinite potential and you are not going to get very far.

You just can’t do it all yourself and you will get to a point where you realize that you need to lean on other experts for support if you want to go farther. All of the people who are doing really well in business, experiencing massive success, and scaling beyond what they thought was possible are the people who are letting go of control in different areas of their business and are willing to lean on experts in those areas.

We find that a lot of people who are starting to outsource and let go are the ones who truly scale. One of these components that you could outsource to help you scale would be the finances, by bringing on a financial consultant.

We recommend that once you are ready to scale, you find someone who can support you in each core piece of your business, one of them being your finances. When you have someone who can support you in each core piece of your business, you get full holistic support that really sets you up to scale.

Everything always comes back to the finances

What sets us apart from other firms is that we can be the liaison between the support you hire for each core part of your biz, so we can be a liaison with your marketing strategist, your ops team, and your other support systems because we understand that everything draws back to the finances.

If you want to scale, you need to understand how all of those major components intertwine because they can help each other and see things that the other person doesn't. Having this high-level communication between all of your aspects of support is so critical for things to run like a well-oiled machine.

Here’s a prime example of what this could look like…

You might have your marketing person telling you to just, go, go, go, pushing ad spend, and telling you to spend all of this money and pay for all of the marketing. For example, say that they are asking for $2000 a month just to do the ads and then you have to have a $2000 budget for your ad spend, that's $4000 a month, and your marketing person is all for it, they want you to go for it!

Your financial consultant will take a step back and say, whoa, whoa, whoa, hold on a minute. You can't actually afford that, but let's do some financial projections based on your industry, based on these certain purchases, to see what is the trending data to say what is going to be the result of the financial change if you were to make those marketing investments.

We know as financial consultants that yes, for the first month or two, you're probably not going to make any return on that investment, but we look at if there are things that we could track the financial KPIs to see if there's a correlation between the changes in the marketing strategy that have resulted in more money or less money?

This is where you have to get really good at leaning on the experts who you have built into your support system. It is not humanly possible for scaling business owners to try to be everything and put their hands into every single pot.

• You are spread too thin

• You are way too close to home

• You have too many emotions tied to outcomes

Learn to lean on the professionals. And we’re not just talking about finances here. We’re also talking about your ops team, your marketing team, your sales team, and every core component of your business. These are the people who are going to help you scale the systems.

It all works together

You can't expect an increase in your marketing and your sales if you're not willing to put in the work for your operations, and You're not going to be able to build your sales and build your operations without knowing the numbers and knowing what's going on with the finances.

What’s really important is that you take a step back and see where you need strategic help from the different people who are going to support the long-term growth of your business.

Knowing what is most important really depends on the unique situation of your business but this is where we can come in as your financial consultant to look at your numbers and have a conversation about what is happening in the business from a holistic viewpoint.

We want you to make the moves

At the end of the day, we want our clients to feel empowered to make the end-all-be-all decisions. We are going to give you all of the information and data that you need to back up our decisions and we are going to connect you with the right people who can become part of your support system.

Ultimately if your gut is telling you that some investment is going to change the game for you, then we are going to stand behind you. We're going to give you all the data to make the best choice for yourself. What differentiates us from everyone else is that we're here for the holistic viewpoint of the business, and that's what is really going to change the game for you.

As you navigate the journey of scaling your empire, remember that what got you here won't necessarily get you there. Scaling requires a shift from relying solely on your own efforts to seeking outside support and expertise from the right people. Ultimately, success lies in your hands, but we're here to provide the tools, data, and support you need to make the best choices for your business.

If you’re scaling your business and you are ready to loosen the reins so that you can receive the holistic, high-level support to scale to your next level, grab a spot on our calendar for a free consultation here.

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